Leadership Team
James Rothwell – Co-Founder
With over 20 years of experience in SAP-enabled business transformation and Finance Transformation, James is a leader in Analytics and Enterprise Performance Management (EPM). His expertise spans financial planning, AI-driven analytics, and large-scale digital transformation projects across industries, including Oil & Gas, Pharma, Media, and FMCG.
Before co-founding SYNCAIP, James led the Analytics & EPM practice at AgilityWorks and later at EY, where he successfully drove multi-million-dollar SAP initiatives and guided global organizations through their digital transformation journeys. As a recognized expert in SAP EPM, he has played a pivotal role in shaping strategies, developing roadmaps, and delivering cutting-edge solutions that enhance financial planning and decision-making.
Passionate about building high-performing teams and fostering strong client relationships, James is known for his hands-on leadership approach, strategic mindset, and commitment to excellence.
Outside of work, James is a devoted family man, a keen runner, and a sports enthusiast who enjoys great food and competition in equal measure.
Avinash Krishnan – Co-Founder
Avinash is a distinguished technology leader specializing in SAP solutions, data & analytics, and enterprise applications. With a career spanning over 20 years, he has successfully led large-scale digital transformation initiatives, making significant contributions to cloud application innovation.
Prior to co-founding SYNCAIP, Avinash was with IBM for 17 years, where he played a key role in shaping their strategic approach to SAP analytics, planning, and forecasting. As a thought leader in Enterprise Performance Management, Avinash championed the adoption of SAC and SAP BPC on S/4HANA and BW/4HANA, helping to strengthen IBM’s market position in EPM.
At SYNCAIP, Avinash continues to drive digital transformation by delivering cutting-edge solutions for global enterprises. Beyond his professional achievements, he is a former professional table tennis player, securing titles as UK Corporate Games Champion and World Corporate Games Champion. He is also deeply committed to mentorship, training, and upskilling within the industry.
